The role of marketing is not limited to promoting products and services to an external audience. Marketing has acquired a much bigger role in the success of organizations. HR has also acquired a similar role and rather than just talent acquisition and nurturing talent, its role has expanded to focus on several more internal factors that drive organizational success. A … [Read more...] about Discuss how marketing and HR partnership benefits the organization
A marketing plan is a useful tool for marketers who want to make their brand or product successful in the market. Companies and marketers use a marketing plan to achieve their marketing objectives successfully. The main objectives of a marketing plan is to develop a roadmap to the achievement of market goals successfully. It includes everything from attracting new customers, to … [Read more...] about Examples of marketing plan objectives
In this post, we will discuss marketing planning, the role of a marketing plan and its components. We will also discuss the importance of marketing planning and a marketing plan and how they help companies achieve their marketing objectives. Companies focus on marketing to win in a competitive market environment and to expand their business. They need to engage in marketing … [Read more...] about Marketing plan, its components and the role of a marketing plan in product marketing
A detailed summary of the last Lesson Written by Alphonso Daudet, ‘The last Lesson’ is set in the days of the French-Prussian war. The story describes a day in the life of a school going child named Franz, who dreads attending French classes but feels terrible to know that French will no longer be taught in his school following the Prussian invasion of France. France had … [Read more...] about The Last Lesson Summary and Analysis
In this post, we will discuss the external sources of recruitment. External sources of recruitment are the external sources from which companies hire people for various positions. Companies are focusing more than ever on recruiting the right employees. Having the right employees in the right positions is essential to strengthening the firm's competitive advantage and … [Read more...] about Discuss the external sources of recruitment.