Nike Revenue from Jordan Brand

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Nike Revenue from Jordan brand 2014-18

Latest Statistics on Nike

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2018 Revenue from Jordan was $2.9 Billion compared to 3.1 Billion for 2017.

About Nike:

Nike is an international brand of athletic footwear, sports apparel, accessories and equipment.

It sells products in six key categories –┬áRunning, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear.

Apart from the Nike and Jordan brands, other wholly-owned subsidiaries include:

Cole Haan (luxury shoes, handbags, accessories and coats);

Converse (athletic and lifestyle footwear, apparel and accessories);

Hurley (action sports and youth lifestyle footwear, apparel and accessories);

Nike Golf, and Umbro (a leading U.K. based football/soccer brand).

2018 – Number of Nike retail stores has reached 1,182; – 392 in US and 790 overseas. Each brand under Nike targets a distinct segment of consumers.

Jordan brand sells athletic and casual footwear, apparel and accessories. Jordan products target baseball fans.

Nike has outsourced most of its production to external suppliers.

124 footwear factories in 13 countries and 328 apparel factories in 37 countries.

Sources:

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Nike Annual Reports