The chart above shows the revenue Microsoft generated from search and news advertising from 2020 to 2023 in billions of US dollars.
| Year | Search and news advertising revenue (Mn) |
| 2023 | $12,208 |
| 2022 | $11,591 |
| 2021 | $9,267 |
| 2020 | $8,524 |
2023: The search and news advertising revenue of Microsoft is included in its more personal computing segment. Search and news advertising is comprised of Bing (including Bing Chat), Microsoft News, Microsoft Edge, and third-party affiliates. In fiscal 2023, Microsoft generated $12,208 million from search and news advertising, which was around 5.3% higher compared to the prior year. In fiscal 2022, Microsoft had generated total $11,591 million from search and news advertising.
2022: The search and news advertising revenue of Microsoft excluding the traffic acquisition costs increased by around 27% in 2022 compared to the prior year. Microsoft generated $11.6 billion from search and news advertising in 2022 compared to $9.3 billion in 2021. Since, the company acquired Xandr from AT&T, it powers one of the largest premium advertising marketplaces.
| Year | Search Advertising (Mn) |
| 2021 | $8,528 |
| 2020 | $7,740 |
| 2019 | $7,628 |
| 2018 | $7,012 |
Search advertising is an important source of revenue for Microsoft accounting for around 6% of the brand’s entire revenue in 2018. Compared to 2017, Microsoft’s Search advertising revenue increased $793 million or 13% in 2018. Search advertising revenue, excluding traffic acquisition costs, increased 16%, driven mainly by growth in Bing, due to higher revenue per search and higher search volume. Search advertising revenue of Microsoft for 2018 was $7 Billion, compared to $6.2 Billion the previous year.
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