MARKETING

Discuss how marketing and HR partnership benefits the organization

The role of marketing is not limited to promoting products and services to an external audience. Marketing has acquired a much bigger role in the success of organizations. HR has also acquired a similar role and rather than just talent acquisition and nurturing talent, its role has expanded to focus on several more internal factors …

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Marketing plan, its components and the role of a marketing plan in product marketing

In this post, we will discuss marketing planning, the role of a marketing plan and its components. We will also discuss the importance of marketing planning and a marketing plan and how they help companies achieve their marketing objectives. Companies focus on marketing to win in a competitive market environment and to expand their business. …

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John Deere Marketing Mix

In this post, we will analyze the four Ps of marketing Mix for John Deere, a US based manufacturer of agricultural, forestry and construction equipment. John Deere is a leading manufacturer of heavy equipment for the construction, agriculture and forestry industries. The John Deere brand includes a family of more than 25 brands. The company …

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