Consumer Behavior

Impact of technology on consumer behavior

Technology is the leading driver of change globally. It is driving swift change in various areas of our lives from how we work to how we spend our time at home. Nearly everything in our world is driven by technology. Whether it is healthcare, mobility, work or entertainment, in every area, technology has brought enormous …

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Personal factors affecting consumer behavior

Consumer behavior is affected by several factors including economic, cultural, psychological, and personal factors. According to Wikipedia, consumer behavior involves all activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental, and behavioral responses that precede or follow these activities. The term consumer can refer to individual consumers …

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Which psychological factors influence buying choices?

Several factors influence the buying choices of consumers. Some of them are economic, others sociocultural, or might be technological or even psychological in nature. Human personality and psychology are also awesome important factors that influence consumer buying behavior. In Kotler’s words, “The consumer’s choice results from the complex interplay of cultural, social, personal, and psychological …

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Influence of Psychographic factors on consumer behavior

Psychographic Factors’ Effect on Consumer Behavior   You must have heard of psychographic segmentation already. It is a kind of segmentation used by marketers to group their target customers into distinct categories based on their lifestyle, personality characteristics and other similar or related factors. All these factors are of immense importance in marketing because our …

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Effect of Demographic Factors on Consumer Behavior: Age, sex, Income and Education

Effect of Demographic Factors on Consumer Behavior Several factors affect consumer behavior. It differs from person to person based on his age, income, sex, education and marital status. You can easily notice the difference between the buying decisions and consumer behavior of two different people from different economic groups. A person with high income level makes …

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