Advertising expenses of Ford Motors

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Ford Motors Advertising Expenses 2008-2017

How much does Ford motors spend on advertising (Ford’s advertising budget)?

Advertising and brand promotions are important for the automotive brands in the 21st century because the heavy competition. In 2017, Ford spent 4.1 Billion dollars on advertising which was 200 millions less than the previous year. In 2016, it spent 4.3 Billions on advertising of its products and brand.  Its advertising and sales promotions costs include the costs for advertising, marketing programs, brand promotions,customer mailings and promotional events, and auto shows . The table below includes the advertising costs incurred  By Ford from 2008 to 2017.

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Sources:

The data is sourced from the annual report of Ford Motors available on the investors website of Ford.

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https://shareholder.ford.com/investors/financials/annual-reports/default.aspx