Psychographic segmentation variables

In this post, we will discuss psychographic segmentation and its relevance in terms of marketing as well as the five variables used for psychographic segmentation and how marketers use them to understand their customers and create marketing campaigns.

Business Analysis of Apple

In this post, we are going to conduct an analysis of Apple Inc, the world’s largest technology business with a strong global presence and offering a nice range of market leading technological products and services. Apple Inc is a leading US based technology firm dealing in a limited range of hardware and technological services. The …

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Psychographic segmentation

Psychographic segmentation is the type of segmentation that is concerned with the psychological aspects of consumer behavior. It segments consumers based on psychological characteristics including personality, lifestyle, social status, activities, interests, opinions, and attitudes. While it may be a more complex process compared to demographic segmentation, businesses can find psychographic segmentation more useful in several …

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