Spotify is an online music streaming platform with a strong global presence. The music streaming platform enjoys strong brand awareness and popularity in various corners of the globe. Its user base has also grown at a sharper rate over the recent years. Among the various other things, the key factor driving the platform’s growth in recent years is its focus on technological … [Read more...] about Discuss Spotify’s Business Model in Brief
Spotify Marketing Mix: 7 Ps
In this article, we will analyze the marketing mix of Spotify including the four Ps in its marketing mix. We will also analyze the promotional strategy of the music streaming platform in brief and its growth strategy. Our lives continue to be transformed by digital technology from work to fun and all other spheres of life. Over the past several years, the way we consume our … [Read more...] about Spotify Marketing Mix: 7 Ps
Discuss the challenges facing the recycling industry
The recycling industry has experienced stronger demand and growth in the recent years driven by higher demand across construction, industrial markets and residential households. In the United States, the recycling industry has experienced solid growth However there is still a lot of scope of improvement. Changing government regulations related to the environment and … [Read more...] about Discuss the challenges facing the recycling industry
Discuss the benefits of supply chain digitalization
For product manufacturers, their supply chains are among the most critical link in their value chains. Companies invest in their supply chains to ensure a regular supply of quality raw materials for production. Managing the supply chain efficiently is critical to gain success and competitiveness in the short and the long term. The success of the entire business might depend on … [Read more...] about Discuss the benefits of supply chain digitalization
Discuss how marketing and HR partnership benefits the organization
The role of marketing is not limited to promoting products and services to an external audience. Marketing has acquired a much bigger role in the success of organizations. HR has also acquired a similar role and rather than just talent acquisition and nurturing talent, its role has expanded to focus on several more internal factors that drive organizational success. A … [Read more...] about Discuss how marketing and HR partnership benefits the organization